Transcendigital blog

Whether your goal is brand awareness, lead generation or direct sales, Transcendigital has the experience you need to ensure measurable return of your digital marketing investments. Our TDMedia services encompass the major avenues of online web site promotion:

Online public relations
E-publications advertising
Opt-in e-mail
Banner advertising
PPC advertising

Online Public Relations (PR)
There are more than 4,000 online e-publications (e-pubs, e-zines, online newsletters) and countless information-related web sites – many growing to the point where they’ve become viable alternatives to their traditional media counterparts. Typical PR firms have limited awareness of this expanding and important communication environment.

In contrast, our company specialized in internet public relations – and, in fact, has been pioneering these efforts for many years. Our publicists have established excellent media contracts across all new media venues. Quality, high profile results can be achieved quickly because online editorial lead-times are just hours or days – versus weeks or months in traditional print publications.

Online media coverage generates new web site visitors – and, thus, new customers. In addition, online media exposure will augment, and improve, the success of traditional PR and marketing efforts.

Our professional online public relations efforts include planning, program management, story development, editor relationship development, media pitching, media event coordination – and additional tactical elements and strategies as required.

E-Publications Advertising
Online public relations is the one way to reach the e-pub audiences. Another route – where you can precisely time, target, and customize a company’s messages – is e-pub advertising.

E-pub advertising (also called ‘sponsorship’ advertising) provides opportunities to deliver messages to highly targeted audiences. As measured on a cost-per-visitor basis, e-pub ads deliver web site visitors at a considerably lower expense than other forms of online advertising. Because the messages are so targeted, conversion rates are especially high. The results of all e-pub ads can be tracked and budgets reallocated to strong performing placements.

Our services include:

Researching and recommending targeted e-pubs
Creating effective ad copy
Placing the advertisement(s)
Providing e-mail auto-responder services for inquiries and tracking
Providing/proving? Accurate results tracking and reporting – for exact ROI.

Opt-in / Permission E-mail
Opt-in e-mail (also called Permission e-mail) is an extremely effective form of online direct marketing. With opt-in e-mail, people sign up (“opt-in”) to receive messages on particular subjects. Since all messages sent to them have been solicited, they are not considered “spam” – and are welcomed by the recipients. It’s an ideal method to reach a closely targeted audience.

Transcendigital only uses “double opt-in” lists – meaning that people can request to be removed from the list at any time. As a result of these safeguards and specific targeting, the results of opt-in e-mail campaigns are especially high. In fact, a carefully targeted, double opt-in list can yield up to a 15% response rate. (Sources: Forrester Research, Gartner Group, Jupiter Communications, Yes Mail.)

Our process for implementing an opt-in campaign is the following:

Explore the availability of lists with targets appropriate for the client and the particular objectives
Craft selling messages using results-proven copywriting techniques
Conduct a series of small opt-in e-mail campaigns to test the messages and selected lists
Track the effectiveness of particular messages and lists; fine-tune messages and list targets
Perform larger mailings based upon the test results

Banner Advertising
Banner ads are a tried-and-true method of delivering visitors and increasing brand awareness. Traffic demographics, cost analysis, scheduling, and pricing negotiation will all be included in the development of effective media plans. Once the plan is executed, Transcendigital will monitor ad flight performance on an ongoing basis.

Creative
Transcendigital has years of experience in creating eye-catching, informative banner ads and buttons to be used in various marketing venues. Transcendigital’s creative department will develop unique and engaging banner messages to entice people to visit your company’s site.

Banner Ad Media Buying
Through Transcendigital’s resources, banner advertising will be purchased at the lowest possible rate, often negotiating cost-per-click prices instead of the standard cost-per-impression. Included will be smaller niche venues that typically have cost-effective rates and deliver good click-through rates.

Internal Promotions
In addition to external banner programs, large enterprises with an extensive network of sister sites can be leveraged for internal promotions. Transcendigital develops effective strategies for internal promotions and banner ad implementation across the sites.